Liveblog: The final pitches


The team started by recalling President Obama’s visit to the UI Pentacrest earlier this year. Although that was a huge social event for the campus and community, it was hard to find photos on social networks after the fact.

The team asked college students if they would like a way to save and revisit those photos tied to an event, and they said the answer was yes. allows the user to set up an event to be invite-only (like a neighborhood barbeque) or public (like a presidential visit) and attendee’s photos are visible to anyone in the event.

“Once you’re a part of the shindig, you can upload photos before the event, during the event, and after the event,” the team said.

Their revenue stream would initially come from users paying to print out photos as art on canvas.

“The idea of printing a canvas is by no means revolutionary, but we feel there’s something tangible about the experience that is enjoyable.”

The team said the app is already functional, and would plug into existing social networks.

The bottom line: “You’re not going to forget  your social events. Neither should your social networks.”


Ready to go in America

Ready to go will begin as a booklet given to international students as they prepare to enter the country.

It was inspired by one of the co-founders personal experiences. He said when he first came to the states from Camaroon, he didn’t know what to do when the police drove by.

“Think about you. Think of the first time you went to a small foreign country. How confused you felt.”

They said the target market is around 53 million people. Within the first year and a half, they said they would be able to recoup their costs.

They provided a breakdown of costs including printing, marketing and labor.

They said they plan to work with governments, immigration organizations and embassys to distribute the booklet.

Judge Curt Nelson asked why it was not a web-based or mobile app. The founders said the different technology platforms might not be the same across cultures, and a book format allows the reader to discover all the information in a certain order, not just what they search for.

The bottom line: “We want to give you some insight into what you don’t know you don’t know.”



One member of the team started the pitch by talking about his grandfather. The man had lead a full and inventive life to support his family, but that story wasn’t preserved for future generations.

Tellmystory plans to use video, audio and text to create a replayable life story.

“Let’s not wait for old age or retirement to start telling our stories. You can start today.”

A key part of the service would be the question generator, which might ask something like “Who was your favorite high school teacher and why?” The generator, which was described as “an automated, algorithmic Tom Brokaw” would interpret the answer and ask thoughtful follow-up questions.

The team said they would partner with assisted living facilities, estate planning services, and websites like to help spread their app.

The default setting would be for memories to be private, but moments would be shareable if desired.

They said they would develop different settings, so a person could use the app in solitude or assist someone else, if that person wasn’t able to use it.

The bottom line: “We believe that everyone has a story to be told, that needs to be told.”


Update: First place goes to Tellmystory, second to Ready to go in America, and third to Congrats all!